If you want to market your product naturally and effectively branded content is the best option. Branded content is usually created with the partnership of an advertising agency. Branded content helps to increase brand awareness. Indeed branded content tells the brand story to the consumers.

It is a combination of two ‘branded’ and ‘content’. Branded means something that is associated with a specific well-known product or service. On the other hand, content may be images, videos, text, or podcasts.

Businesses typically use branded content to create a brand image and to attract potential customers. Another purpose of branded content is to launch branded content campaigns for a particular product or service. This practice is almost done by all businesses and organizations worldwide, either health organizations or those related to science and technology. Branded content is created to build a brand’s unique identity.

If content is associated with a brand, it becomes branded content.

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What is Branded Content?

Branded content involves blog posts, social media posts, articles, videos, or images that are specifically created for a particular product or service. Branded content is a paid promotion tactic that holds power and possibility for content marketers to grow.

Branded content can also be helpful for businesses or companies if they want to market their products effectively and productively. Good branded content strategies are the keys to success in this field.

Branded content grabs consumer attention and showcases the brand’s value. Branded content informs of immersive stories and can capture the attention of readers. In addition, creating branded content with high-quality rewards eventually. Entertaining and educational branded content can be the best vehicle to bridge the gap between awareness and ongoing affinity.

Furthermore, Branded Content also gives rise to a new business or increases the revenue of the already established business. Branded Content is created for marketing purposes and has many advantages over traditional advertising techniques.

Marketing comparisons with branded content

1- Branded Content VS Conventional Marketing

Branded Content is different from Conventional Marketing approaches. Formerly, conventional marketing strategy focuses only on delivering product or service-focused information. However, the branded content marketing technique inspires emotions and makes people think due to its unique approach to creating relevant and quality content for its consumers. It also helps to increase sales.

In other words, it makes people feel like they are not being sold at all. So they are more likely to share and interact with the content.

Until now, brands with conventional marketing strategies have taken advantage of TV ads, billboards, and radio broadcasts.

However, branded content involves entertaining content according to the targeted audience. Brands collaborate with influencers, video creators, and bloggers to get full advantage of marketing using branded content. Whereas, social media platforms are the most commonly used source for sharing branded content.

Branded content is like a conversation between creators and readers. However, a branded content marketing strategy is cheaper than conventional marketing in the long run. While many companies and brands increase their ROI by mixing up both strategies.

2- Branded Content VS Content Marketing

Content Marketing involves creating all types of content and sharing it to drive awareness for your brand. But it is a paid promotion if you hire an expert to do this task. Whereas, branded content is a type of content you create for your product or service and publishes on the internet. And it is user-generated content.

Both strategies are used by companies to drive potential customers. But both strategies work in slightly different ways. As we already discussed branded content is like telling a story creatively and uniquely to attract the consumers. Whereas, content marketing focuses on giving relevant and useful information to a target audience to solve their problem.

For instance, branded content is like an entertaining show while content marketing is like reading some tips and techniques about a specific stuff.

Both marketing strategies have their tactics, benefits, and effectiveness. And their usefulness depends on companies’ demands and situations. By hiring marketing experts businesses can get good results because experts can guide accordingly. Contact Us if you want our services.

Eventually, the goal of both marketing strategies is the same. Branded content and Content marketing focus on building long-term relationships with loyal customers. As a business owner, you should understand that by providing valuable content you can establish trust in your target audience.

Another point you should consider is that you can combine both strategies to earn the audience’s attention thoroughly.

You should learn more about content marketing.

3- Branded Content VS Traditional Content

Traditional content is not more than banners, pop-up ads, and TV spots. It is expensive, un-targeted, and has low reach. Traditional advertising with traditional content is limited.

However, Branded content targets a specific audience depending on content quality and has wide reach throughout the world. Branded content and traditional marketing are very distinct approaches.

Traditional marketing is mass media advertising and depends on direct promotion channels. However, a branded content strategy involves valuable content creation for the target audience. An engaging article, video, or social media post attracts more people than a radio broadcast or a street billboard.

Meanwhile, branded content is a two-way communication that has the potential to engage more people and generate leads.

Opposite to the benefits of branded content, it also has many challenges for a newbie. To overcome these challenges you need an expert’s guidance.

What is Branded Entertainment?

If you provide entertainment to your consumers associated with your brand it is called Branded entertainment. If you integrate your brand products or services into entertainment content such as films, TV shows, web series, or video games they become branded content or branded entertainment.

Branded entertainment is different from traditional advertising in terms of content because branded content feels natural and enhances the viewer experience. Eventually, generates sales for the companies.

Aspects of Branded Entertainment

1-Engagement

Branded Content aims to engage the audience. Quality branded content immerses, the audience in a compelling story or experience that resonates with their interests. Branded content entertainment can create an ever-green impact and positive associations with the brand.

2-Integration

Brands work closely with content creators. This integration should feel organic and add value to the audience experience rather than interrupting it.

3-Authenticity

A good branded entertainment maintains authenticity. This ensures that the brand integration aligns with the tone, style, and themes of the content. The audience is more likely to accept and appreciate branded entertainment when it feels authentic and genuine.

What is Facebook Branded Content?

As we already discussed, Branded Content refers to content created by a brand in collaboration with a content creator. When the branded content is promoted on Facebook it becomes Facebook-branded content.

It involves the promotion of a brand’s products, services, or messaging within the content shared on Facebook.

Aspects of Facebook branded content

1- Reach and Engagement

Branded content on Facebook can help brands to reach more audiences and increase engagement. Content creators often have dedicated fan bases or followers who trust their recommendations, making branded content a powerful tool for brand promotion. This is nearly related to influencer marketing.

2- Collaboration

Facebook branded content typically involves a partnership between a brand and a content creator, influencer, or publisher. The content creator produces content that features the brand in a positive light. This eventually results in more sales.

3-Transparency

Facebook requires that brand content is close to users or related to consumer interests. Another important factor that is considered by Facebook is the transparency of the content. This means that posts containing branded content must include a disclosure tag indicating the presence of a paid partnership sponsorship.

4-Formats

Facebook branded content can be in more than one format. It includes posts, videos, live stream, and stories. It depends on the preferences and target audience. It is because your focus is to engage your target audience so your content should resonate with the audience and your brand.

5-Paid Promotions

Facebook also offers paid promotions. This can help increase the visibility of the content and reach a larger audience beyond the content creator’s followers. Brands also take advantage of it by promoting their content using Facebook advertising.

To take full advantage brands need to hire social media marketers. Learn about social media marketing.

Benefits of Branded Content

Have you ever heard about magic? Certainly, branded content works like magic in business growth. Branded content is about building connections among companies and customers. It is about creating a trust factor.

Branded content has many benefits. Whenever a brand makes compelling and engaging content, consumers start to trust it. It is like making a good brand image.

You can also grab audience attention through cool videos or engaging social media posts. You have to create quality content that makes people like ‘Wow’… Your content should provide value to consumers, so they pay attention to your branded content.

People love to share unique content. If people find your branded content helpful and interesting they will love to share, which makes your brand more popular.

The best part of branded content is that it is beneficial for both Brands and Consumers. Branded content is like a superhero who helps everyone.

Branded Content Examples

Red Bull Stratos

Nike’s “Breaking2″

Coca-Cola’s “Share a Coke” Campaign

Lego’s “LEGO Ideas”

Dove’s “Real Beauty” Campaign

GoPro’s User-Generated Content

Starbucks’ “White Cup Contest”

Airbnb’s “Live There‘ Campaign

IKEA’s “IKEA Place” App

Apple’s “Shot on iPhone” Campaign

Google’s “Reunion” Advertisement

Netflix’x “Stranger Things” Partnership

BMW Film‘ “The Hire” Series

Oreo’s “Dunk in the Dark” Tweet

Conclusion

In summary, branded content is an opportunity for businesses to connect with consumers productively. Branded content gives entertainment to its consumers that allows brands to engage their target audience. Facebook-branded content also plays a crucial part in targeting specific audiences. Overall, branded content is a valuable asset for brands to engage their followers and convert them into regular customers.